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DESIGN ARCHIVE

Yusaku Kamekura

graphic designer

 

Interview date: October 26, 2016 13: 30 ~ 15: 00
Place: NPO corporation architectural thinking platform office
Interviewee: Mr. Hiroshi Mizukami (presided over by Hiroshi Mizukami Design Office, Yusho Kamekura Secretariat Office, Otsumi Kamekura Information Room)
Writing: Yasuko Sekiko

PROFILE

profile

Yusaku Kamekura

graphic designer
Born in Niigata Prefecture on April 6, 1915.
In 1935 I studied the basics of design at the New Architecture and Crafts College and joined the Nippon Kobo.
     I am involved in the production of the magazine "NIPPON".
After the end of the war in 1951, founded the Japan Promotion Foundation.
Participated in the creation of the Japan Design Center in 1960.
1962 Established Kamekura Design Laboratory.
1961 - 1964 Tokyo Olympic Official Poster, Competition
     Creating a tournament emblem.
Cultural meritorious person in 1991.
He died of heart failure in 1997.

Yusaku Kamekura

Description

Description

When I say the Tokyo Olympic Games in 1964, Olympic Official Poster that boldly adopted the posters of the red sun that anyone can imagine and the athletes' competition photographs.Kamekura Yusaku is the one who designed the design.
Kamekura was a pioneer who built the foundation of Japan's graphic design world from war to postwar period, consistent from the style to actions and remarks, consistent with the skillfully dignified style, was a respected person from everyone .
One step as a designer of Kamekura is focusing on Nodogoshi Natori, a pioneer of press photographers, joining Tatsuya Kono and others at the editing site of the graph magazine "NIPPON" which was established in 1934 by Nippon Kobo That was what I did.After the war, I participate in the establishment of "Japan Advertising Art Association", the first designer professional organization in Japan.In 1960 he was appointed Managing Director and Ryuichi Yamashiro and other advertising production companies "Japan Deshene Center" to become executive director, but in 1962 he independently developed the Kamekura Design Laboratory and worked as a graphic designer for a lifetime I kept sticking to engaging in.In 1978, he also served as a core member of the foundation of the Japan Graphic Designers Association.
Major works include graphic designs that are used permanently, such as high-message work such as the Tokyo Olympic Games in 1964 and the Hiroshima Appeals poster, logo marks of NTT and G marks, collections of photographers and artists Editorial design is known.They are simple and fragile, characterized by powerfulness over time.
On the other hand, I write numerous essays and commentaries as well as insights and aesthetics to things, depth of education and knowledge for cultures of ancient and east-west, and above all, from pride as a designer, to improve the social status of design I tried.In his later years he designed, edited and designed his design magazine 'Creation' for a limited period of 5 years, and introduced work by creators from around the world through his own eyes.In December 1998, in honor of these accomplishments, the "Kamekura Yusaku Prize" awarded to universality and innovative graphic design was created.

Masterpiece

Masterpiece

Nikon Poster (1957 - 1959), Good Design Award Logo Mark (1957),
Tokyo Olympic Official Poster, Tournament Emblem (1961-1964),
Hiroshima Appeals Poster (1983),
NTT logo (1985) others

 

<Edit>

Design magazine "Creation" 20 volumes (1989 - 1994 Recruit)
* Reference "Creation No.21 - Special Yomiuri Kamekura Memorial"

 

<Book>

"Takeoff landing" (1972 Art Publisher),
"Curve and Linear Universe" (1983 Kodansha),
"Direct Flight of Yusaku Kamekura" (1991 Rokuyo)

Yusaku Kamekura work

Interview

interview

The archive is held by the Niigata Prefectural Museum of Modern Art

Please tell us the relation between Mr. Seki Kamekura and Mr. Hiroshi Mizukami.

 

From 1967 onwards I was working as an assistant designer in the Kamekura Design Laboratory for about 30 years.Since Mr. Kamekura died suddenly in 1997, he is also working as a designer while engaging in the work of the Kamekura Osaka Prize Secretariat and Kamekura Otobe Articles Room.

 

In Seki , was also involved in arranging valuable materials and works of Mr. Kamekura?

 

Water Yes.I worked with Kamekura-san's brother while consulting with Mr. Eigenji Kamekura who was also engaged in advertisement related work.Kamekura's remains include collections of art objects such as paintings and sculptures in addition to numerous graphic works such as the official poster of the Tokyo Olympic Games from 1961 to 1964, Hiroshima Appeals to inform the anti-atom bombardment. did.Among them were works by leading artists of the same era such as Fontana, Marino Marini, Isamu Noguchi, and Seiichiro Inokuma.In addition, many photographs of people such as Dumon Ken and Kawano Takashi who caught up since Nippon Kobo period were kept.
Since all of them are valuable materials to know Japanese design and Mr. Kamekura's activities, I wanted to leave it without dissipating it.However, since I am one staff, I can organize the materials, but I do not have the power to decide how to save it.In that sense I think that the presence of Eiji's older brother was great.Ultimately, Mr. Kamekura is the hometown of Mr. Kamekura asking the Niigata Prefectural Museum of Modern Art that had donated a poster every year since his lifetime, and we decided to donate the works and materials summarized at the Kamekura Otsumi data center is.

 

What kind of been donated things to function specifically?

 

Water bereaved works of art, such as Mr. paintings and sculptures, which are collections Yusaku from the more than 280 points, also posters other than the graphic work from the reference room, such as photos, but is a large amount of material involved in Yusaku's design, concrete We do not grasp up to quantitative quantities.

 

Seiko What is the state of them now?

 

I think that it is in the middle stage of arrangement as a water archive.However, as an interim report in 2006, an exhibition entitled "Design of Yuko Kamekura for takeoff and landing" was held, and works and materials were exhibited along the themes such as "Kamekura and Nikon", "Kamekura and collection" It was.In addition, in 2015 two years later, a retrospective exhibition is held in two places, the Niigata Prefectural Museum of Modern Art and the Nijigata Prefectural Toshiyoshima Art Museum in commemoration of the 100th birthday.

 

It is a very happy thing that only this archive is kept at Kubota public museum.Is there any place other than the Niigata Prefectural Museum of Modern Art being preserved?

 

Several of the representative water posters are collected in art museums, design related schools, companies, and so on.

 

A design archive of Seki Architects and Product Designers includes many materials that can trace their ideas and design processes, such as idea sketches, drawings, models, and samples.However, although I've already heard a few people, graphic designers do not have anything related to the design process corresponding to drawings or models, and most of them are printed matter (finished products) such as posters and packages.I had expected that graphic design also has idea sketches and other things.
With the IT age, digitization of graphic design is progressing more and more.Under such circumstances I would like to explore the area as to what to archive.In the case of Mr. Kamekura, for example, do not you have any copybooks left?

 

Due to water digitization, the work place of graphic design has changed significantly.In the old graphic design, for reducing and trimming photographs and letters, use a drawing stretcher for photographs, lay out traced symbols and phototypes (phototypesetters), designate colors with DIC color samples, and all manually I made a magazine.However, there are few designers actually saving the books, and the printing company will also dispose of it once the work is done.In that sense, what is important for graphic designers is printed, and processes on the way may not be what you want people to see.
However, sometimes, I was picking up sketches that Mr. Kamekura threw away in the trash box secretly.Because there was something that seemed regretful to throw away as it was.A few sketches such as the cover of the magazine "Sogetsu" are taken.

 

 

How to proceed with work, commitment

 

How did Mr. Seki Okamura proceed with his work?

 

Water Yusaku's work is large poster design, editorial design, package design, can be divided into the design of the symbol mark and logo.Regarding the poster, from the sketch like a small thumbnail, we made a full size (B whole) underwear suddenly.In the 1950s and '60s, there were many silk prints for posters.I can not do it over because I do not like it, making a copy and printing.Because it can not be fixed easily by computer like now it is difficult for office staff, printing company was also serious.Because it was hard work, I think that I decided on the pretense that I would have to draw a line, designate a color, and print, and focused on working.It is also felt from works such as posters where such gall power is completed.

 

What was felt the design of such Seki logo?

 

Above the water For example, NTT's logo is designed with the image of the "planet's trajectory" imaged.I finally remember that I designed around 30 ideas, but unfortunately I do not have any process leading up to completion.At NTT's CI (corporate identity) project, Paos led by Mr. Motoyo Nakanishi who had developed numerous CIs at that time, such as Mazda, Bridgestone, Ajinomoto, had been receiving.Mr. Kamekura asked Mr. Nakanishi to design a logo.After officially deciding the logo mark, this time, Pao 's center became the center and produced a huge design manual.

 

How it was related editorial design?

 

Mr. Mizukami Kamekura handled the design of various books such as bindings of books of literature, works collections, magazines.The most impressive thing in particular is "Lee Morial painting" published by Kodansha in 1982.Showa Ike Mr. Shoichirou had a huge color film of Li Morin painting and was exploring the possibility of publication.While looking at them, Kamekura says that it became "a feeling of parting into the mountains of treasure".After that, I got into Lee Dynasty painting, I edited the composition and finished in a book of all three volumes, but the publication was temporarily canceled.At that moment, Mr. Shiwa pond suddenly passed away in a sudden accident.Later, the publisher was decided, and eventually it was re-edited to two volumes and it was published.

 

Kanokura is also a representative editorial design of Mr. Kamekura's photo collection of children series such as photographer Yasuhiro Ishimoto's "tradition and creation in Katsura Japanese architecture", and Ken Doi's "Chikuho no Children" Right.

 

In the unexpected place from the water , Mr. Kamekura liked the neon sign very much.

 

Seki I heard it for the first time.

 

Neon was one of the most popular outdoor advertisements in the period of high water growth on the water .Especially Ginza street was its flower shape, famous writer handled designing a lot of neon.Mr. Kenji Ito who designed neon "Teijin" "NEC", Kamedokura of "Million Tex" "Nikon" "Meiji Seika" was twinning.It is regrettable, but I think that there is little material left on the neon sign.

 

Kubota When I'm talking about stories, I feel like Kamekura as a way to proceed with my work.While confronted with people, repeatedly thinking oneself, like firmly consolidating the concept.

 

On the water certainly, we did not let the printing company make calibration many times.I searched out the possibilities as much as possible before I made a copy, and I think that the design was completed already in my mind.Therefore, the proofreading may be that confirmation.
And then the only thing left of the impression is that when I get occasional advertising work I made copies myself.Perhaps the whole picture including copies was floating in my mind.I think Kamekura was blessed with not only graphic design but also various talents.However, he himself did not want to be said to be an art director, he was particular about being a graphic designer to the last.

 

 

Contribution to the graphic design world

 

Speaking of design archive of Yusaku's Seki, "Yusaku Yusaku Award" which is awarded to the graphic designers, the reverse of the training, I think some significance as the activities leading to the graphic design world of progress.Could you tell us the circumstances of the Kamekura Prize?

 

Yusaku Mizukami Prize of the Yukigami Kamekura awarded the Kamekura Yusaku Prize from the year of 1998 with the aim of 20 years. Approximately 10 titles judged from the entries of the "JAGDA Yearbook" every year, including the three external judges, a total of 11 Yusho Kamekura Awards It will be judged by the committee and elected.Funds are covered by donation from the bereaved family, and management is done by JAGDA (Japan Graphic Designers Association).As early as this year 2016 is the 19th time, it will be one break in the 20th year of 2017 next year.
For the establishment of this award, Eiji's older brother existed greatly.Since Mr. Eiji himself was engaged in advertising work, I thought that I would like to inherit Kamekura's will in this way, consult with Mr. Kazumitsu Tanaka, Kazumasa Nagai, Shigeo Fukuda It was founded.

 

Seki Kamekura not only left a great work, but also the foundation of Japan's graphic design world was created.

 

Water After the war, Mr. Yusaku is aimed at the development of the design world, it will be active as one of the founding members of the Japan Advertising Artists Association.At that time, the graphic design world was divided between the west and the east.Yoshio Hayakawa and Ryuichi Yamashiro were active in the west, but Mr. Kamekura heard that he went to see Kansai himself.

 

Kubota Why did you do such a thing?

 

I think that the World Design Conference held in the water on 1960 is involved.For that reason I think that we want to raise the design world by concentrating in Tokyo.
The other one seems to be the character of the West and East designers.Mr. Kamekura said that the designers from Kansai gradually said they were good at coloring before they were alive.Because Kansai is the land of traditional Japanese culture, it seems that the sense of color was rich and refined.Meanwhile, Tokyo's designer, in particular Mr. Kamekura, is characterized by an intelligent and constructive style that flows the flow of Bauhaus.Mr. Kamekura himself said "I will use only the colors I like by themselves".

 

Seki It is a very interesting story.Mr. Kamekura subsequently established the Japan Advertising Foundation and the Japan Design Center, and built the ground of the graphic design world.

 

The water design meeting was held in Tokyo in 1960.On the Japanese side, Mr. Katsumi Watari, Yoshihiro Yanagi, Kenzo Tange, Kamekura and others are the center, and from abroad we also have a wide range of fields such as architecture, products, graphics such as Harvard · buyer, Paul · Land, Saul · bus, Luis · Caen Designers gathered.Although this conference had a major influence on the Japanese design afterwards, Mr. Kamekura also had to interact with contemporary first-class designers such as Harvard · buyer · Paul · land · soul · bath.

 

Kubota In the design magazine "Creation" tackled over the last five years of his later years, it was not only famous for its famous names by spreading antennas all over the world, but it was introduced by Mr. Kamekura's spectacles. It was because there was interchange overseas for many years.

 

Kamekura's thought on water creation had something extraordinary.Search for a writer by himself, select it, introduce more than 20 pages to a writer firmly.He also said that he was handling the layout himself, and said that the editing meeting was in his head.Even now I clearly remember Saor Steinberg of Ira Slater.Kamekura wanted all Creation No. 20 to do with Steinburgh.We also saw three books We asked for permission to publish in Steinberg after creating this magazine, but eventually we could not do it.Nevertheless 20 books issued in 5 years, 144 authors were introduced.
During the publication, I was asked why Kamekura himself was not picked up for many times, but I thought that I did not want to break the objective position and perspective as an editor until the end.And after the death, Ikko Tanaka, Shigeo Fukuda, Kazumasa Nagai and others made the creation No.21 was issued as Yusaku Kamekura special issue as a special issue.

 

Kubota It was such a personality that there was a desire for it.

 

Seki to the end.Kamekura-san, I will remember the 1964 Tokyo Olympic poster by all means.At the Tokyo Olympic Games in 2020, scandals involving designs, including the new National Stadium, emblem issues, and the like crowded the press.That is why the design of the Olympic Games in 1964 seems to be even more brilliant, but what do you think is the difference?

 

In the Olympics of 64 years in the water , there was a name producer called Katsumi Masaru.He served as the chairman of the design expert committee, and the designers gathered around him.The poster of Mr. Kamekura, at that time, the design that used the whole picture is very rare, I think that it was a great encounter with photographer Haruhisa Hayasaki and photography director Tomo Murakoshi.Besides Mr. Kamekura, other graphic designers such as Hara, Kawano Takashi and Tanaka Ichimitsu worked together in Olympic-related designs.

 

Seki, other designers of Kenzo Tange and others, construction of competition facilities etc, Olympic torch was designed by Mr. Yuyoshi Yanagi and other designers throughout Japan.It was that kind of era.

 

For Mr. Mizukami Kubota, who was the designer Yusaku Kamekura?

 

It is a person who established the current design world of water , people who developed the power of design, people who exchanged with overseas designers and expanded the view of the Japanese design world.

 

Seki today Thank you for your valuable story.

 

 

Censure: Yasuko Seki

 

Yusaku Kamekura Design Archive

Niigata Prefectural Museum of Modern Art http://kinbi.pref.niigata.lg.jp/

Public benefit foundation corporation DNP Culture Promotion Foundation http://www.dnp.co.jp/foundation/archives/

HEARING & REPORT

what is going on?
Design archives of these people

There is also the possibility of changing subjects of survey.

The subjects (individuals) to be surveyed have been selected, including those who have already died, referring to the 2006 Asahi Shimbun publication "The Great Masters who have designed Nippon".

* Is a person who has died.

 

FORMAT MAKING

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