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Survey on the actual situation of Japanese design archives

what is going on?Design archives of these people


Toyota Museum


Interview: Thursday, October 26, 2017 10: 30-12: 00
Interview place: Toyota Museum
Interviewee: Shinji Hamada (Toyota Motor Corporation Corporate Vehicle Culture Room Deputy Director, Toyota Museum)
Interviewer: Sekko Seki, Akiko Wakui (Shiro Ina)
Writing: Yuko Wakui



The Toyota Museum opened in 1989 as part of Toyota's 50th anniversary commemoration project, and is an automobile museum introducing the history of the development of automobiles around the world.The difference from the museums and museums of other car makers is not only the collection of their own company but also the fact that the current exhibition vehicles are about about the collection of domestic and foreign vehicles important for the history of gasoline cars 140 units.All of these are based on dynamic preservation, and maintenance records related to vehicle maintenance, vehicle start-up procedures and running images are also kept as primary materials of museums.In addition to about 10,000 automobile-related cultural materials such as paintings, posters, minicar, car mascot, other collections, books (about 11,000 volumes), magazines (about 3,500 volumes), catalogs (about 96,000 volumes), AV Materials (about 250 points) and so on.
In the museum which celebrates its 30th anniversary in 2019, we are renewing the inside of the hall gradually from 15 years.The main building was completed renewal by January 2005, and the permanent exhibition that had been separating it to the Western car (2nd floor) and the Japanese car (3rd floor) until then was described as "the history of the birth of Japanese cars from the dawn of the car 1886 - 1950) "(the second floor)," The development and diversification of motorization (1950 - Hyundai) "(the second floor) has been redesigned.It arranges representative vehicles of Japan, Europe and the United States in zones separated by age, and makes exhibits that systematically understand the appearance that makers mutually influence and build a style of that era.In the newly refurbished new building 2F north side exhibition hall (planned to be released in spring 19), we are planning to newly establish a cultural exhibition area that will release collections of books and posters related to cars.
This time I talked about both the archives related to the Japanese automobile industry collected by Toyota Museum and the unique archive as Toyota Motor Corporation.



Toyota Museum



Maintenance and issues for dynamic preservation

- Toyota museum collects various kinds of vehicles both in Japan and abroad, but how many units are collected in the Toyota Museum?


Hamada Currently it is about 540 units.Approximately 140 vehicles are on display, about 80 in the backyard, the rest is kept in the warehouse in the factory.


- Are you collecting and preserving archives from the perspective of car design?


I am not actively acting as a Hamada Museum, but since I collect documents, catalogs, posters and paintings on automobiles, I think that as a result documents on design are included as well.In addition, I think that it is necessary to identify and record who designs it.


- Although it is said that almost all vehicles are kept dynamic, how is maintenance done?


Seven mechanics are involved in Hamada maintenance, but it takes about 4 years to go around the collection vehicle.If you do not move for 4 years, brakes will stick and gasoline will clog in the carburetor, so replace the parts and check the operation and store it every time.
 The only thing that is annoying is that changing parts to make it move is also an act of destroying the original.Actually, the Agency for Cultural Affairs does not have the concept of kinetic preservation, but if you move it by all means make a replica, it is basic idea, but we can not do that.It will be almost 30 years since the opening, so it is time to rethink about future dynamic preservation.
 However, the car is still the one that moves.Because it is the value of a single car including the engine sound and the way it is running, so cheating and cheating and watching the salt plum while maintaining maintenance while considering how far to repair it.


- Is the maintenance of old cars technically difficult?


Hamada Old thing moves even if it leaves for about 10 years.Metal parts can be made by processing, and recently it has become less problematic because there are parts that can be made with 3D printers as well as plastic parts.So 2000 GT will probably run after 50 years.Rather, the recent cars with many electronic parts are more troublesome, so it is a question to how to store cars that have been digitized in the future.


Collect and organize archives as Toyota Motor Corporation


- Are the Toyota vehicles separately collected and managed?


Since the Hamada Toyota Museum was originally established as a museum to introduce the development history of the world's cars, it was not collected from the viewpoint of the history of Toyota vehicles.Until recently, I had not gathered much collection of my company, as I had been told very strictly not to handle Toyota cars specially.
 For example, Toyota's No. 1 car "Toyoda · AA type" is a symbol of this museum, but in reality it is a replica.Looking at the photographic materials, it remained until the 1960s, but it seems that someone crashed afterwards.That was a little consciousness of archiving.Currently, apart from the Toyota Museum collection, we are trying to gather what we need as an archive of Toyota Motor Corporation.


- Is that all collected from the past to the present?


Hamada : I think that I would like to collect things of the past, but as budget is severe, at the very least, as for modern vehicles, only important items should be preserved from the exhibition at the Toyota Kaikan ( * 1 ) It is.In addition, the Design Department gathers oral history by interviewing related parties.The number of dead OBs is increasing, and it is very important to identify and record who designs it.For example, we must argue that the Toyota 2000 GT is a design of the Nozaki metaphor neatly against a story like an urban legend that Albrecht von Gertz designs.


- Is not it difficult to identify developers of old designs?


It 's easy to identify cars around the time of Hamada early.Rather, the new one is more difficult.It is team work recently, because the person in charge of idea delivery and productization is also different.Regarding materials such as rendering and sketching, we keep all data of the present age.Those in the age of handwriting have deteriorated and colors are being transferred or crumpled, but recent things are stored relatively firmly.However, since the recording media will change if the data also goes over 10 years, I can not be relieved.For example, even now floppy data comes out desperately.


Valuable material discovered from OB's home


- Do you keep the collected data for future development or for publishing at the museum?


Hamada Although I have not thought of that far, since the materials that only the people who retired were pile up, I started to leave it in neat form.However, as the priority of work is low, it is the actual situation that it is doing dolls.
 In addition, recently, relatives of OB who passed away often have materials kept at home.The other day, I gave a 2000 GT structure plan, but the man in the technical department was surprised that why he has such a material.There was a similar thing when I restored the concept car "Pablica Sports" which I exhibited at the Tokyo Auto Show in 1962.Those volunteers including Kazuo Ito, designer who retired Toyota cars originally retired Toyota cars, were drawing drawings by relying on a few pictures, but those who were in charge of development of Kanto Auto Industries (now · Toyota Motor East Japan) When I had the company and my home looked for, I found materials at the time such as drawings.


- It is impossible now.


Hamada That's right.I thought that old people would be thrown away if left in the company, it seems that the important things were taken home.


Archive as a representative manufacturer of the industry


- Manufacturers have enormous numbers of products, so it is not easy to archive them.


In the case of Hamada car maker, there is a part that there is archive there in a certain way thanks to the magazine "car styling".Also on the Internet "Car Design News" site, there are articles of new car manufacturers from around the world.
 Toyota's development materials etc. are not museums, but each headquarters rules, so design data etc. are left by the technical management department.However, since considerably old materials remain, it is a problem how to do it.
 Besides, there is a company history compiled by the archives group.Since I published a 75-year history in 2012, next time will be a 100-year history, I am making a mechanism to save records from now.In addition, we also leave information that can not be written in company history.


- In the case of Toyota Motor, not only the history of one company but also the history of Japan's industrial history as it is, so every record becomes very important.The Toyota museum also fulfills its responsibilities as a company representing the industry by enriching things other than its own collection.


Hamada It is the same in other industries, for example, Takenaka Corporation is the Takenaka Carpenters' Tool Building, and Toppan Printing is making a printing museum, every company representing the industry is important not only for its own history but also for the history of the industry as a whole We are holding and displaying things.


In the place to transmit the historical evaluation of Japanese cars


- Toyota museum has undergone extensive renewal for the 30 th anniversary of the opening of the club in 2019, but where is the point of weighting?


When the Hamada Shinkan has just undergone refurbishment, it is scheduled to close until the spring of 19.Here we are planning to exhibit poster, Tin Toi, minicar and other related cultural materials derived around the car.On the other hand, the main building has been renewed in January this year.Before the refurbishment, the second floor was separated by Western car and the third floor was divided by Japanese car, but since it is outdated already, we shuffle everything and put the 2nd floor on "the history of the birth of Japanese cars from the dawn of the car (1886 1950) "on the third floor," Progress and diversification of motorization (1950 - Hyundai) "on the third floor.
 I particularly want to show that Japan's automobile industry pioneered the world's first practice.For example, Honda's "Civic" has cleared the world's first Muskie Law ( * 2 ), Subaru's "Leone" which has popularized four-wheel drive in mass-produced passenger cars, and "Prius" which popularized hybrid vehicles is.Among them, Prius has changed the direction of evolution of cars, so I'd like to make a historic evaluation of it properly.
 These things will not take up any museum in the world.Since it can only be sent here, I am asking each company to cooperate.The other day, I have just submitted Subaru · Leone · Estate Van 4WD which was exhibited at the Subaru Visitor Center indefinitely.


Exhibition with design as a theme


- In 2014, we had a plan exhibition with the theme of "streamlined era and cars" as the theme, are there any plans for future exhibitions with design themed?


Hamada It is nearing that I'd like to do a project to look back on the era of tail fin.Since the design of a recent car feels rather like a design rich feeling, it may be that there are hints leading to this era.In the 1950s when tail fins became popular, wings are steadily growing to compete.Therefore, suddenly it stops suddenly when it goes past a certain peak.And just when it reaches that peak, mini appears in the UK.I'm thinking of a project that has stolen such a story.


- That is very interesting, is not it?How often is the exhibition contents replaced?


Hamada Planning Exhibition features a large exhibition for children in summer and twice a year for small exhibits in summer.Permanent exhibitions are replacing five to six exhibit cars at a cycle of about once every six months.


- In this research project of the design archive, when you talk to everyone, you encounter the problem that there is not enough space to keep spots, how about here?Also, how much does the collection increase every year?


Hamada There are many cars I would like to collect yet, but some budgetary items are strict, so there are also donated items.I purchase 1 or 2 units every year, 5 to 6 donated items, 1 to 2 people to restore.Regarding the storage location, we are currently securing quite a big place in the factory.Sometimes I was covering the space by having it missing for a while and having them be exhibited at the visitor center of each factory.


Excavate a story behind the design


- Have you used this museum for education and study sessions of Toyota's designs?


Hamada new employees as well as middle-ranking, as well as being used as an idea source when developing new cars.There are also related manufacturers other than Toyota, other companies such as Nissan and Honda.


- What do you think is the most important thing when you grab the Toyota Museum from the perspective of design archiving?


Hamada : This is a difficult question.First of all, since nothing starts without things, is not it the first thing to preserve the actual thing?And I think that it is important for each one to discover an interesting story and explain it.In the case of a car, there is a very interesting story just by talking about paint.
 For example, black painted on T type Ford is named "japan Black". "japan "is about lacquer.At that time, there was no glossy black paint in the West, so the lacquer was a yearning color.The name of the paint that tried to reproduce that color somehow became "japan Black".
 Also, since the driving method was not defined for the initial car, the position of the accelerator was different by the designer, and the driver's seat was on the right side due to the remnant of the era of the horse-drawn carriage.By looking at it along with the explanation about the technology, history and culture at the time, Henry Ford made it a left hand so that a woman in the front passenger seat can safely get off on the sidewalk, The way of capturing changes.Even those who are high in design literacy like designers do not know until most people listen to it, so I think that it is important to discover various story stories and make use of them in the exhibition I will.


- When the new building is renewed open, more stories are likely to be discovered.In that case, I think that you can talk with me again.Thank you for today.



Note notes

* 1 Toyota Kaikan: A corporate museum established in 1977 to commemorate the 40th anniversary of its founding.In addition to exhibiting the latest model, we are also exhibiting the way of thinking about manufacturing and the latest related technologies.


* 2 Muskie method: Air pollution control law enacted in the United States in 1970.Honda's Civic CVCC cleared the criteria that global automakers threw unrealizable spots and made the world aware of the high level of technical capabilities of Japanese cars.



Toyota museum's archive location

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what is going on?
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There is also the possibility of changing subjects of survey.

The subjects (individuals) to be surveyed have been selected, including those who have already died, referring to the 2006 Asahi Shimbun publication "The Great Masters who have designed Nippon".

* Is a person who has died.




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His character and his work continue to fascinate people all over the world.
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