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Survey on the actual situation of Japanese design archives

what is going on?Design archives of these people


Public interest foundation corporation DNP Culture Promotion Foundation

(DNP Bunka Shinko Usai Dan)


Interview: November 4, 2016 (Tue) 13: 00-15: 00
Interview location: DNP Culture Promotion Foundation
Interviewee: Hiroshi Kitazawa
Interviewer: Keiko Kubota, Ayakawa Urakawa
Lighting: Ai Rika Urakawa



ggg / ddd Planning room curator
Born in Nagano Prefecture in 1958.
He graduated from Keio University School of Letters in 1980 and joined Dai Nippon Printing Co., Ltd. the same year.
Since 1990, in charge of curator of ggg,
From 2008 I will also be a curator of Kyoto ddd.
Since 2008, he has been involved in the activities of the DNP Culture Promotion Foundation and now reaches the present.



The DNP Culture Promotion Foundation was founded in 2008 as one of the 130th anniversary commemoration project of DNP Dai Nippon Printing, and in 2012 transferred from foundation foundation to public benefit foundation corporation.Exhibition, educational dissemination, archiving, international exchange, academic research aid projects.
The archiving business in it is responsible for collecting, preserving and managing excellent works of graphic art and graphic design and related materials with the aim of succeeding valuable cultural heritage to the next generation.The main collections are "Tyler Graphics Archive Collection" of American Contemporary Prints, and two comprehensive collections of contemporary and contemporary graphic designs based on posters, "DNP Graphic Design Archive (DGA)".
The most popular collection in DGA is the collection of three graphic designers representing Japan, namely Kazuhito Tanaka, Shigeo Fukuda, Kazumasa Nagai.About 54,000 items such as poster and printmaking work, original picture, positive, posted articles, collections, other writers' posters and print work, Shigeo Fukuda (poster and print work, positive, other writer's poster And about 4,000 points such as print work), Kazumasa Nagai (poster and prints, package works, original drawings, publications, posted articles, posters, collections, other writers posters and print works).
There are also many works and materials donated by designers from home and abroad.As of March 2016, there are 233 writers in the collection (117 in the country, 116 in the foreign countries), totaling about 14,000 points. Based on these collections, we hold exhibitions at the Foundation Gallery, lend them to museums and educational institutions, donate them, investigate / research graphic design, subsidize academic research, create digital databases and publish information on the Internet , It is useful in many ways.



Public interest foundation corporation DNP Culture Promotion Foundation



Born by the proposal of Kazumitsu Tanaka

It was in the 1960s that Japanese graphic design came to be recognized internationally.The poster of Yoshimatsu Kamekura's 1964 Tokyo Olympic games confused the existence of Japanese design all around the world.After that, national events such as the Osaka World Expo and the Sapporo Winter Olympic Games were held in a row, and the work of posters and symbol marks played an important role.Since then, Japanese graphic designers have expanded the playing field at home and abroad.
Kazuhito Tanaka, one of the three major collections of DGA, also designed participating medals by collaborating with facility symbols and Taro Okamoto at the Tokyo Olympic Games, and at the Osaka Expo, handling the exhibition design of the Japanese government building No.1 building , He was active in a wide range of fields including designing a logo from the Saison group's art director and the launch of "MUJI".
In addition, he worked ambitiously on the creation of a gallery, which is a base for presentations and activities of graphic designers.One of them is Ginza Graphic Gallery (ggg) of DNP Dai Nippon Printing, located in Ginza, Tokyo.Although the building with the current ggg originally had only the function of the sales department of the company, Tanaka suggested that it could create a gallery space as to whether it could be used well.As a result, ggg was born as a part of cultural activities in 1986.After that, Tanaka served as supervisor of the exhibition planning.
The gallery operated by DNP Dai Nippon Printing currently has got a beautiful natural environment including ggg and was suitable for the preservation of artworks, so CCGA Modern Graphic Arts Center, 2014 established in Sukagawa City, Fukushima Prefecture in 1995 There are three places in the Kyoto ddd gallery that was relocated from Osaka to Kyoto in the year.At DNP Dai Nippon Printing, we are still trying to promote cultural projects in the fields of graphic design and graphic art through these as well.



We will inherit precious cultural heritage


It is said that the proposal from Kazumitsu Tanaka also gave rise to the establishment of a collection of contemporary graphic design "DNP graphic design · archive (DGA)" mainly composed of posters.
Just as an alternative to the century, it was time to enter the 21st century soon.From around the end of the 1990s Yoshimasa Kamekura, Ryuichi Yamashiro, Osamu Ohashi, overseas Paul Land, Soul · Bus, Joseph Muller · Blockman and others left the world one after another.Tanaka's idea was not just to do the exhibition as it is in the gallery, but to connect precious cultural heritage to future generations.
Also, since the activities to collect and preserve the design systematically and systematically are not sufficient compared to the art, in 2000 DGA was established for the purpose of improving it.The DNP Culture Promotion Foundation held its "DGA Establishment Commemoration" exhibition three times from 2000 to 2002 at the CCGA Contemporary Graphic Arts Center and invited graphic designers to donate works.
In the first exhibition in 2000, Yusaku Kamekura, Yoshio Hayakawa, Kazumasa Nagai, Kazumasa Tanaka, Mitsuo Katsui, Shigeo Fukuda.In the second part of 2001, Makoto Nakamura, Yui Nadamoto, Tsunehisa Kimura, Kiyoshi Awazu, Akiyoshi Uno, Tadanari Yokoo, Koka Hirano.Miki Aoba, Katsumi Asaba, Kazuhisa Kamijo, Ryohei Kojima, Masayoshi Nakajyo, Makoto Matsunaga, K2 (Koichi Nagatomo, Sei Taro Kuroda) in the 3rd in 2002.Designers who supported the gist of the activity participated, their representative works were exhibited and donated to DGA.
In the opening, they all came to CCGA in Sukagawa-shi, Fukushima Prefecture, and said that they gained great interest in the future use and preservation of the archive.



Human relationships have been nurtured around galleries


Background to the fact that the DNP Culture Promotion Foundation began to collect such precious archives began with the exhibition "DGA Establishment Commemorative" exhibition, there were voices when organizing exhibitions at their own three galleries, It seems that the relationships and trust relationships between designers and curators cultivated over the years have become the basis.
From the families of Kazumitsu Tanaka, nearly all works and materials were donated in 2008.In 2009, from the bereaved families of Shigeo Fukuda, in 2010 from Nagai Kazumasa, we donated works and materials kept at the Nippon Design Center and at home.
Fukuda is a poster of the EXPO '70 Japan World Exposition held in Osaka in 1970, Nagai participated in the establishment of the Japan Design Center together with Tanaka in 1960 as the symbol mark of the Sapporo Winter Olympics of 1966 Is also a designer active from the design creation period in Japan.Fukuda and Nagai served as directors of the DNP Culture Promotion Foundation, Nagai took over the supervision of ggg after Tanaka passed away.
Eiko Ishioka stated that his poster was "all donated to the DNP Culture Promotion Foundation", and 476 points of all posters were donated from the bereaved family (sister's art director Reiko Ishioka) It was.In addition to advertisements of Shiseido and Parco, Ishioka is also an internationally active art director who also worked on the stage space and costume design for movies and plays, won the Academy Awards and Grammy Awards.Since it was several pieces each, it was donated to the Musashino Art University Library through the DNP Culture Promotion Foundation.Also, about Kenji Ito, Hiroshi Akita, almost all posters were donated from the bereaved families.
Graphic designer Tadanori Yokoo opened the "Yokoo Tadanori Contemporary Art Museum" in Hyogo Prefecture in 2012. About 700 major posters since the 1970s are stored in the DNP Culture Promotion Foundation.Incidentally, it seems that part of the valuable representative work of Yokoo in the 1960 's was in a collection donated by Tanaka Kazemitsu.Tanaka holds a large number of posters and prints of other writers, some of which are very valuable.
Even now at the age of 76, Katsumi Asabe who is active in the front line donated about 1,300 posters kept in the warehouse until 2015.In addition, Mr. Matsunaga Makoto Makoto 500 points, Nakamura Makoto 351 points, Hibino Katsuhiko 314 points, Inoue Tsuguya 173 points recently donated.From overseas, through exhibitions, 42 from France 's Michel Bouvet, 137 from Paul Davies in the UK, and 24 from Teaceus Chan in Singapore.
At the present time, the DNP Culture Promotion Foundation says it was able to hold about 90% of major posters of postwar Japanese graphic design.This collection of DGA is contained in the storage case of the warehouse where humidity adjustment management attached to CCGA was performed.



Three activities based on the collection


The DNP Culture Promotion Foundation carries out three major activities based on those collections.One is lending and donation to museums and galleries in Japan and overseas, galleries, designs and educational institutions.It aims to spread the cultural heritage of graphic design to the world, to succeed to posterity.
About the posters of the three major collections of DGA Tanaka Shigeo, Fukuda Shigeo, Nagai Kazumasa posters, some of them are collected in CCGA and those with more than one are donated to suitable museums both in Japan and abroad.Museums donated so far include Iwate Prefectural Art Museum, Nara Prefectural Art Museum, Musashino Art University Library, Prague Craft Art Museum (Czech Republic), Zurich Museum of Art (Switzerland), Neue Samueln International Design Museum (Germany) and others.
The second activity is to build an archive of collection materials that is mainly conducted by CCGA center director Hideyuki Kido.While the writers who have been leading the postwar graphic design world are leaving the world as described above, artists' design history and cultural history of Japan after the war have been investigated by academic researches It is becoming the target of.It is indispensable for such academic research to have a well-maintained archive, but unfortunately there have been no domestic full-scale graphic design related archives so far.
The DNP Culture Promotion Foundation works on improving metadata of works / materials, creating databases, creating high-resolution digital images, etc., in order to open up valuable works and materials donated to academic research by experts, We plan to release a collection database on the Internet.The archive needs to comply with international standards for academic backing and cooperation with other organizations, but we also need to refer to existing archive special agencies in other fields, exchange information with universities and museums While working on building academic archives in the field of graphic design



Grant-in-Aid for Graphic Culture


Beginning in 2014, in addition to gallery management and archive construction, we also started an academic research grant program.It aims to contribute to the development of graphic design and graphic art culture and academic research by subsidizing about 10 researchers every year to a research theme related to graphic design and graphic art from a wide range of academic fields.
There are A division which conducts graphic design and graphic art in general as research theme and B division which conducts research on Kazumitsu Tanaka, and there are more than 40 entries from domestic and overseas each year.The selected researchers are expected to conduct research for about one to two years and submit their research results.As of November 2016, we have been providing subsidies to a total of 37 themes so far and will publish the first bulletin of research in 2017.



What is an ideal design museum

Kitagawa Nagashi who is a curator of ggg and Kyoto ddd and is involved in the activities of the DNP Culture Promotion Foundation is one who has developed relationships with deepening relationships with designers through exhibitions so far.What does Kitazawa think, what is the ideal design museum?
"At the exhibition held at ggg in September 2016, there was" Nozainer form and reason "in the exhibition attracting attention.It seems that this exhibition suggests the future direction of one design museum. In this exhibition, a design group led by Ei Tachikawa, Nozainin stood from the viewpoint that "design is the biology of things", focusing on the reason why designs and shapes are born, the act of "design" Let's learn from the observation of the process phenomena produce shapes.For example, it is an analysis of the designs hidden in natural phenomena such as insects such as butterflies, marine organisms such as butterflies and shellfish, animals such as birds and zebras, plants, natural phenomena such as lightning, and comparison between olive trees and electric fans.In other words, it was an experimental exhibition demonstrating that the design made by humans is approaching (approaching) as closely as possible to the shapes (shapes) weaving of nature.
ggg is usually thought of as a gallery displaying posters, advertisements, bindings, illustrations, package designs, but this exhibition is a disintegration of the design thinking process and at the same time creates a diversity of designs I think that it became a new indicator.
In this way, I think that designing from the viewpoint of biological and evolutionary perspectives will become necessary for the future design museum concept.It is not simply an exhibition of things like the industrial museum, but the process of establishment until the birth of the work (thing) is born, traces of thought · source, troubles · inspiration transmitted, showing that the viewer can integrate with the work of the venue Will not people, the idea of space development be ideal?
A tweet from a graphic designer who saw this exhibition remained in the impression. "Future designers will have to serve as Leonardo da Vinci which everything, such as artists, scholars, technicians, was all-around.I felt strangely convinced, I felt that the future of design in the future is entrusted to this tweet.
Although it may be a pole theory, the ideal design museum has noticed awareness and perspective that "All things contain designs", it is not where we can tell it in various ways, in other words infinitely Cow.
From the archive point of view, I would like to take a look at the storage of the Zurich Museum of Art (Museum fur Gestaltung Zurich), one of the representative design museums in Switzerland.Since 1875, this museum has collections in four categories: design, graphics, applied arts and posters.In particular, the poster archive which holds 350,000 works of countries around the world is a masterpiece.Of course all Swiss posters are collected.In the design section, everything from fashion, musical instruments, furniture, household appliances, folk crafts, toy divisions etc is stored.To the packaging department, even a box of delivered pizza and wrapping paper of a lot of cubes of sugar.Surprisingly, it is impossible to exhibit and publish all the collections, so a storage store is regularly held on the 5th of the week.The storage space is an exhibition space, what a wonderful thing. "



From now on of graphic design in Japan


The influence of the advent of computers in the 1990s was also great, as well as Japan's post-war graphic design which became internationally highly regarded.Kitazawa is thinking about the current young design making full use of computers and the future of paper media.
"The works of Yusaku Kamekura, Yosuke Hayakawa, Yoshio Hayakawa, Kazumasa Nagai, Shigeo Fukuda, Shigeo Fukuda, Tadanori Yokoo, Eiko Ishioka, Katsumi Asaba, Makoto Matsunaga etc. are prominent personality, It was obvious at a glance.Both works have a universal aura that is not swept away by the times, full of spirit of spirit of excellence that does not pretend to anyone.They grew past spirits of traditional Japanese art and Western Bauhaus and Russian constitutionalism and made them into a work.
In comparison, it seems that their DNA has not been handed down to the current designers.Indeed, since the 1990s, the function of graphic design has changed from expression-oriented to problem-solving, from problem solving to problem raising, and the influence of digitization has also added.However, on the whole, the basic physical strength of the designer is falling considerably.
In recent years digitization of the method of making posters from printing to digital output has progressed, and the number of poster production has also drastically decreased.The printing proofing machine has already been discontinued now.Posters pasted at the station are also replacing LED poster signs from paper posters.In this way it is said that the paper media called a poster is about to end. It can not be helped even if you worry about the crisis situation of the poster media.From the archive point of view, it can be said that it is now a very important time.Currently, the paper posters that are kept in the DNP Culture Promotion Foundation, for example, began to have values like Ukiyo-e prints in the Edo era that these posters had a great influence on the world such as Cezanne and Van Gogh, Will not it become valuable media more?Indeed, there is an offer to frequently introduce Japanese posters from Asia and Europe. "
It seems time will come when the revitalization of archive activities leads to the revitalization of the Japanese design world as a whole.




Bunko: Urakawa Ai


The location of the DNP Culture Promotion Foundation archive

Contact address

DNP Culture Promotion Foundation


what is going on?
Design archives of these people

There is also the possibility of changing subjects of survey.

The subjects (individuals) to be surveyed have been selected, including those who have already died, referring to the 2006 Asahi Shimbun publication "The Great Masters who have designed Nippon".

* Is a person who has died.




Let's talk about Shiro Kuramata

Symposium held

Shiro Kuramata (1934-1991) is a legendary designer who was active in the 1960s and 1980s.
His character and his work continue to fascinate people all over the world.
Thirty years before his death, he held a symposium to connect the design of Kuramata to the younger generation from the past to the present and the future as "Introduction to Shiro Kuramata".


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