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what is going on?Design archives of these people


Kazumasa Nagai

graphic designer


Interview: Tuesday, October 25, 2016, 13: 00-14: 00
Place: Nippon Design Center
Interviewee: Kazumasa Nagai
Interviewer: Keiko Kubota, Ayakawa Urakawa
Lighting: Ai Rika Urakawa



Kazumasa Nagai

graphic designer
Born in Osaka Prefecture in 1929.
1951 Tokyo Sculpture department Sculpture dropped out.
Participated in the establishment of the Japan Design Center in 1960.
Currently he serves as the best advisor to the Japan Design Center.

Kazumasa Nagai



He worked at the forefront for more than half a century since the postwar period of design creation, and now he is a heavyweight of Japan's graphic design world, serving as the best advisor to the Japan Design Center.
It started in the early 1950s.After Yamato spinning, he became a member of the Japan Promotional Art Association who was a gateway to graphic designers in 1953 and joined the foundation of the Japan Design Center in 1960.
Between the 1960s and 1970s, it was a hot season when large-scale events such as the Tokyo Olympic Games and the Japan World Exposition held in Osaka were held in a row.Graphic designers competed for posters and mark competitions, and aimed for new designs.The Sapporo Winter Olympics mark adopted Nagai's design incorporating a new era feeling, a unit format that can be used freely combining the Hinomaru, the snow crystal, and the Olympic mark in both length and breadth.
After that, while also working on corporate symbol marks such as "Asahi Beer", poster design has been changing challenging design possibilities by changing expression form and method eight times.Beginning with works of geometric patterns making use of rulers and compasses in the age without computer, there are works of magnificent world view, reminiscent of the providence of space, combined with photographs, relief print work.
From the poster "JAPAN" in 1987, I made a big change to the representation of animals from the abstract representation of geometric patterns until then.The figure of animals full of vitality produced by organic hand-drawn lines and precise stippling will shake the viewer's heart and impress.He continues to make the "LIFE" series that uses animals as its motif, and also has exhibitions both in Japan and abroad.The theme is "to live".It is the ultimate theme that I want to pursue all my life.




Asahi Stainy (1965), Adonis (1976)
JAPAN [Turtle] (1988), Exhibition poster at Toyama prefectural Museum of Modern Art (1980 ~)
LIFE [egg] (1999), LIFE [giraffe] (2016)


<Symbol mark>

Sapporo Winter Olympic Official Mark (1971), Asahi Breweries (1986)
National Agricultural Cooperative Association [JA] (1991), Mitsubishi UFJ Financial Group (2005)
Toyama Prefectural Art Museum Art & Design (2016)



"Nagai Kazumasa" (2004 · DNP Graphic Design Archive)
"Art direction" (1968 · art publisher)
"Song of Life" (2007 · Rokuyosha)

Kazumasa Nagai works



The chance was Kazumitsu Tanaka

In the present situation that Urakawa Japan does not have a design museum, how do designers keep their own works and how do you want to do it in the future? We do.I hope I can talk to Mr. Nagai about the story.The work has been highly acclaimed worldwide, including the gold medal in the poster of "Asahi Stainy" at the first visit to the "Warsaw International Poster Biennale" with the most tradition and authority among graphic design awards I will.Is Mr. Nagai 's work most popularly a poster as well?


Nagai That's right.There are many other posters, and there are many others.There are CI and logo, but we are currently promoting data conversion on that.


How many points will the Urakawa Poster be all about?


Is it about Chika Nagai ?When holding "Nagai Kazumasa Life 1957-2014" at the Toyama Museum of Modern Art in 2014, 500 posters of half of that were exhibited.It is summarized in the book "Nagai Kazumasa Museum of Art" (Rokuyo Company).


Urakawa Are those posters stored in either?


Nagai I have kept it in the warehouse of Nippon Design Center until now.Currently, one is stored in the DNP Culture Promotion Foundation, a public benefit foundation managed by Dai Nippon Printing.It is archiving works and materials such as graphic designer's posters and prints, and conducting academic research grants and other activities to convey the cultural heritage of graphic design and graphic art to future generations.
Mr. Kazumitsu Tanaka, Mr. Shigeo Fukuda, works by various people including Mr. Tadanori Yokoo and Ms. Eiko Ishioka, including three of my works.In my case, not only one piece of work, including a work of the early days, a print copy, a print, or a poster, we keep several pieces together.Various other materials are included.


When was Mr. Urakawa Nagai's work being stored in the DNP Culture Promotion Foundation?


Nagai It will be about 5 or 6 years ago.It was the opportunity that Ikko and Mr. Yoshitoshi Kitajima president of Dai Nippon Printing had friends.ggg (Ginza Graphic Gallery) was born by Mr. Ikko's proposal.Since then, Ikko was also supervised by the gallery.Currently, I am taking charge of supervision of ggg.
When Ikko was died in 2002, it was decided what to do with the work and the material.My brother and sister came, but because I was not married, there is no child.So it seems that the DNP Culture Promotion Foundation has decided to take over.About 50,000 points, including posters, prints, original drawings, photos, publications, magazine articles, collections, etc., were all donated.


Kubota Is that so?At that time, I was relieved because I was worried about the work and materials that Mr. Ikkon had, what will happen.


Nagai Afterwards, Mr. Shigeo Fukuda passed away and the works and materials were donated from the bereaved family, so the DNP Culture Promotion Foundation began full-scale collection of Mr. Ikko, Mr. Fukuda, and my three works It was decided to be like.


Does the Urakawa DNP Cultural Promotion Foundation have something like a warehouse to store them?


Nagai Fukushima Prefecture Fukushima Prefecture CCGA Contemporary Graphic Arts Center located in Sukagawa City has an exhibition hall with its exhibition hall and it is stored there.In addition to ggg and CCGA, the gallery operated by Dai Nippon Printing has a Kyoto ddd gallery that moved from Osaka to Kyoto in 2014, and we may also exhibit archives at these locations.


Professor Kubota Fukuda has "Shigeo Fukuda Design Hall" in Ninohe City, Iwate Prefecture.


Nagai I think that big three-dimensional objects etc. are preserved there.The posters are the subject which is collected by the DNP Culture Promotion Foundation.Because Mr. Fukuda had also made a poster for it.Professor Kamekura is the Nijigata Prefectural Toshikijima Art Museum, is not it?


Kubota I heard that all the works and materials are stored in that museum.


Nagai I 'm glad.



It is better to be dispersed all over the world


Professor Kubota Nagai is also deeply connected with the Toyama prefectural art museum.


Since opening Nagai , I have designed posters for more than 30 years.This Toyama prefectural art museum also has my poster and prints etc.I think that each poster contained in this one is one each.
Next time, the Toyama Prefectural Museum of Modern Art will change to the name Toyama Prefectural Art Museum Art & Design.It will be completed around December 2016 and will be opened next summer.The building design is Hiro Naito.I designed a logo for a new museum.It is a combination of T of Toyama, A of art, D of design.Also, part A is Tateyama, D is designed to image Toyama Bay.


Kubota Which works and illustrations such as prints and etching are stored in which place?


Prior to Nagai , works of abstract white relief prints that they had made were collected at the Machida City International Printmaking Museum in Machida City, Tokyo.Although the work of etching is not everything, we have a considerable amount in the Toyama Museum of Modern Art.


Urakawa In addition to Mr. Nagai's works, there are also numerous permanent collections in museums both in Japan and abroad.The National Museum of Modern Art, Kyoto National Museum of Modern Art, Toyama Prefectural Museum of Modern Art, Gunma Prefectural Tatebayashi Art Museum, Tochigi Prefectural Museum of Art, Himeji City Museum of Art, New York Museum of Modern Art, German National Museum of Abstract Art, International Warsaw Posters Museum of Art.


I think there are still in Nagai et al.Because new works are being collected one after another.


Urakawa Sori Yanagi-san, work and materials is the case had been in the mouth that "want to keep together in one place as far as possible".Did not you think that Mr. Nagai wanted to collect works in one place and collect it?


Nagai No, if you are dispersed all over the world, there are more opportunities for many people to see in various places.Also, if it is stored in one place, I think that it is hard for people who operate it because it has to deal with everything such as exhibition loan to be held in various places as a window. For my exhibition held in Japan and abroad, I am lending out from the Toyama Prefectural Museum of Modern Art and the DNP Culture Promotion Foundation.I will have a solo exhibition in France from November 2016, and I will send a work from the DNP Culture Promotion Foundation there.Sometimes I donate to museums in Japan and abroad, so I will do such a thing on my behalf, so I am very grateful.


Ura River It is definitely difficult to keep the work and further arrange such work.



The kind of trouble is the end of the book's collection


URAKAWA That's why almost all Nagai's works and materials are stored somewhere.


Nagai That's right.


Kubota Hitoshi is safe.


Nagai No, actually the books were still in the office.A part was also collected in the DNP Culture Promotion Foundation, but all in the storage shelf are books.There is also at home.


Is there a lot of Urakawa collections related to graphic design?


Nagai: Yes, almost.There are art collections etc.I am also 87 years old this year in 2016 and I do not know what will happen in the future.Only what to do with these remaining books is the seed of the current trouble.


Although I think that it will be pleased taking over at Kubota University etc.


Nagai design critic, now a professor at Musashino Art University also has been asked by Hiroshi Kashiwagi, who previously asked for, donated 250 posters of Mr. Ikko, Mr. Fukuda, and three of my posters to Musashino Art University I have done it.


At Kubota Musashino Art University, activities such as design and art works are collected to store various things.


Nagai I performed "Graphic Design Exhibition <Persona> 50 Year Persona 1965" at ggg in 2014, but that was actually all work at "Persona" exhibition held at Tokyo · Ginza Matsuya in 1965 was Musashino Art It was because it was found that it was kept in the warehouse of the university.
"Persona" exhibition was a work exhibition of a new generation graphic designer who embarked at the time of Japanese design's fetal movement at that time, said to be an incident in the history of graphic design in Japan.In addition to me, Mr. Kiyoshi Awazu, Shigeo Futada, Mr. Hosoya Masayoshi, Katayama Toshihiro, Mr. Toshihiro Kataya, Mr. Kazui Katsui, Mr. Tsunehisa Kimura, Mr. Kazuaki Tanaka, Mr. Ukyo Aki, Mr. Masanori Wada, Tadanori Yokoo There was.I threw a lot of problems such as what is design, relationships and roles with society, anonymity of design and artistic nature, and I gave a big reaction.It seems that 35,000 people visited during only one week's session.


URAKAWA Such precious materials were kept well.By the way, Mr. Nagai has also published a book, is there a manuscript of that autograph?


Nagai is not left.


Urakawa Do you have a magazine published?


A part of Nagai was also collected in the DNP Culture Promotion Foundation, but we try to discard it as much as possible.It's overflowing with objects.



Works that have been printed out work


Mr. Urakawa Nagai will draw something like an idea sketch before making a work?


When I think about Nagai design, of course, I will draw first.It looks like a punch painting to something like a piece of paper.


URAKAWA Is it kept somewhere?


Nagai is thrown away.In general, I think that designers do not leave such things too much.For a designer, a work is completed only.It is a work that is completed by printing.Not only my personal power, but also the cooperation of the printing director of the printing laboratories, it is combined and a work is created.
In the past, when creating a work, I specified handwriting on the textbook and stuck the tracing paper to the printing office, but I think that such a copy is inside the DNP Culture Promotion Foundation I will.


Do you have anything collected as a resource of Urakawa Design?


Nagai: No, there is not.Because there is no thing like a hobby.


Professor Kazuhiko Kubota had many hobbies.


I also did Nagai tea.Since I have been weak for a long time, and my job was as much as I could, I sometimes had no physical strength to enjoy my hobbies.


Even in Urakawa, it seems that your work is very energy and energy.


Nagai I am doing something that takes more time than anyone else.There is no other person doing such a thing.


Kubota I think that we can not see the world.How long does it take to create such detailed fine pointed work?


Even though it depends on Nagai thing, this is the hardest part of the egg's work.Although it is a stipple work using a lotten pen, I think that it took almost a month.



I changed my style by the appearance of computers


Mr. Urakawa Nagai, will you take pictures?


Nagai No, I will not take it.For a while, I have created a work that combines modeling and photography, and I have taken pictures of myself for that purpose.For example, advertisements such as Toshiba and Lilycolor, there are photos of sky, sea, moon, dawn horizon.


Urakawa It is a beautiful picture of magnificent scale.Did you go somewhere and shot?


Nagai When I go abroad, I shot from the window of an airplane.I think that these pictures do not exist either.


Urakawa At this time, it is a time when there is no computer, so it was made in combination under the edition, is not it?


Nagai Of course, yes.I put together shaping and photographs and printed out.This model is drawn by hand with a ruler or a compass.Previously, there was a request from a certain museum in the United States that "I would like you to exhibit your work, a pioneer of computer graphics." "This is not a computer graphic, it is hand-drawn, "I was surprised very much.
With the computer coming out to the world, I changed the work from the abstract representation of geometric patterns to the representation of animals.Then the LIFE series was born.Right now I draw the rough drawn by hand with a computer, but the newly created "LIFE" wind-like youkai was also drawn by the computer on the line I drew roughly.This original picture is as small as 10 centimeters square, the work is an enlargement of it.I also do the work to make that big improvement by computer.


Kubota In general, Illustration draws big ones in the original picture, it shrinks it to make it a work.


Nagai It is said that it is better to make big ones smaller, but I think the opposite.I think that it is more interesting to enlarge small ones.


Kubota that way, power comes out.



I drew a hard breath


Kubota What was the reason for Mr. Nagai to enter the way of design in the first place?


Nagai I entered the sculpture department of the Tokyo National University of Fine Arts and Sciences, but I bleeded my fundus.In order to restore it, I took a leave of absence at the second grade and went back to Osaka in my hometown.That is when I was 22 years old in 1951.Society has stabilized gradually from that time, and in the Yamato spinning which my father worked, I began making shirts and canvas in addition to cloth and thread.
In order to sell such a product, it became necessary that a poster or a pamphlet for advertisement would be necessary, and I was called because it seems that Nagai's search is not doing anything and it is hanging around.At that time, it was thought that anything could be done if it was from Goyu University.
There were no advertising departments inside the company, no seniors who taught us.So we asked the assistant to make a design room first, and a person who left the arts school.However, I was from the sculpture department and I did not know anything about the design etc, so I began to work in my arms.


It is also written in Urakawa's book "Kazumasa Nagai" (DNP Graphic Design Archive).At that time I did not know the cave (a special pen for drafting), I do not know what to do to draw a thin sharp line, "I used my extremely fine brush to hold my breath and draw hard" There was also an episode.


Nagai It is a line drawn by a pamphlet designed for the first time when it was born.It is also published in the book, it is a work in 1951.When drawing first, my hands trembled.I could not draw it easily, I repainted it over and over again and again.I also designed a product package.
What I made is posted in the research magazine "Press alto" of advertisement prints as soon as possible.In that magazine, Ikko 's work also appeared.I always watched it, I thought that it was a funny guy to each other, and an exchange came from there.


URAKAWA What is the pamphlet or package of that Yamato spinning era saved elsewhere?


The Nagai spot is stored in the DNP Culture Promotion Foundation.


Urakawa That is very valuable.I would like to see the actual thing.



About design museum


I would like to ask your opinion about the Urakawa Design Museum, but everyone has various opinions and there are many voices that design museums are necessary in Japan, but Mr. Nagai holds what you think Is it?


Nagai Of course, I think that it would be better to be there.Most art museums are mainly based on art.Besides, there are not places like graphic, interior, fashion, and something of any design field gathered together in Japan.


There are various opinions about how to display the Urakawa Design Museum and it is said that merely arranging the finished products makes it just as a thing in the white box and the voice that the designer's thoughts and thoughts do not convey There is also.What do you think Ms. Nagai is?


Nagai I think that it is the first thing to preserve major works and materials in the history of Japanese designs anyway.Because I think that it can think about various aspects of how to show and plan.Even though Ms. Issei Miyake's 21 Y21 DESIGN SIGHT does not have a work collection there, every time he is doing exhibitions of various planning works.
At the Toyama Prefectural Museum of Art, exhibitions are held, as well as many famous chairs worldwide, including Shiro Kuramata and Motomi Kawakami.I think that it is a great advantage that having a place to hold the actual thing and to have a place where many people can see.


If you store Kubota things, you can use it to display various kinds of places in various places.Since there seems to be places where the works are kept as it is, I think that it would be nice to create an environment where the curators can calm down and research and organize them.


I heard that curators in the field of Nagai art is now a career of yearning.Excellent talent is beginning to be produced by women, but one design field is thin.


Kubota That's right.In the design world, I feel that various things are scanty.



What is Mr. Nagai's thinking design


URAKAWA I think that you can ask Mr. Nagai about the design view.Mr. Nagai's "thoughts on design" is spelled in the HP of Japan Design Committee.
"When designing something, each designer thinks of finding the law already existing in nature and making it" a form ".It can not be said that it is a crystal born from providence unless it is beautiful and attractive at the same time as cost and function.I want to cherish the common sense naturally after recognizing their respective roles. "
In other words, there are things that are common to all natural and organisms, and it is important for designers to find something out of the common rules and shape them.It means that there are design hints in nature.


I think Nagai nature is great.Earth would have become ice if it was a little far from the sun and it was a fireball if it was close to the sun even a little, but it is a star of a miracle that exists in an exquisite position .And it is a planet that took water from the ocean, it was created over many years, creatures were born from things like Ameba.Every human being and all plants and animals are a species born from the natural world.So, of course, I think there is something in common.I am looking for young people just in the computer, but in reality I would like to say that there is a wider universal providence or a magnificent answer in the natural world.


For Urakawa Nagai, what is design?


Nagai That's right.In some sense, I think that it can not be called a design if it does not function in society.I think that being able to give something better to the viewers and the people using them.


If it is a Urakawa poster, will you be asking people to post those messages through posters?


Not only Nagai message, I think there are a lot of things to receive from it.In the LIFE series, I think that through the figure of the drawn animals, I can think about life and death, weight and preciousness of life.


Urakawa Thank you for your precious story today.I would like to ask the DNP Culture Promotion Foundation for a story.



Bunko: Urakawa Ai


Where the archive of Nagai Kazumasa's archive

Contact address

Japan Design Center


what is going on?
Design archives of these people

There is also the possibility of changing subjects of survey.

The subjects (individuals) to be surveyed have been selected, including those who have already died, referring to the 2006 Asahi Shimbun publication "The Great Masters who have designed Nippon".

* Is a person who has died.




Let's talk about Shiro Kuramata

Symposium held

Shiro Kuramata (1934-1991) is a legendary designer who was active in the 1960s and 1980s.
His character and his work continue to fascinate people all over the world.
Thirty years before his death, he held a symposium to connect the design of Kuramata to the younger generation from the past to the present and the future as "Introduction to Shiro Kuramata".


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