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JIDA Design Museum


Interview 01: Tuesday, July 14, 2017 17: 30-19: 00
Interview 02: Thursday, September 28, 2017 14: 00-15: 30



The JIDA Design Museum is a museum holding approximately 1,300 historically valuable industrial design products operated by the Japan Industrial Designers Association (JIDA) *.We opened the "JIDA Design Museum in AXIS" gallery "JIDA Design Museum in AXIS" attached to the Tokyo JIDA secretariat as the main facility "JIDA Design Museum 1 Building / Shinshin Shincho" opened in April 1997, opened in the Osaka Design Center in 2012 Permanent exhibition space "JIDA Design Museum in Kansai", has a total of three exhibition spaces.Collecting historically valuable industrial products and related materials, exhibiting collections, etc., the museum is managed by designers who are members of JIDA.
It is not only past products that we are collecting.Currently, JIDA Design Museum Selection, which selects high-quality design products from among commercially available products and records and preserves them, was implemented every year since 1999.Through this project, we further enriched the collection of museums.
In this interview, we talked to Shiro Ina and Shigeru Ogakura, key persons who support the management of this project, on "JIDA Design Museum 1 Building / Shinshin Shincho" celebrating the 20th anniversary this year.

* Public benefit organization The Japan Industrial Designers Association (JIDA) was founded in 1952 and is the only professional group of industrial design in Japan.



JIDA Design Museum Works

Interview 1

Interview 01

July 14, 2017 (Tue)
Interview location: Public benefit organization Japan Industrial Designers Association (JIDA)
Interviewee: Shiro Ina (Industrial Designer, JIDA Design Museum Committee Museum Management Committee and Selection Business Committee Member)
Interviewer: Yasuko Seki, Aiko Wakui
Writing: Yuko Wakui



History of the opening of the design museum

- I heard that it has just reached the 20th year since JIDA Design Museum No.1 was opened at the "Musee Collection" in Shinshin New Town in Nagano.In the first place, what kind of circumstances was it that led to the establishment of a design museum?


Ina As you know, many industrial products will be disposed of over the years.If you leave it as it is, you will not be able to take over the superior design to the next generation.Members of volunteer members of JIDA members who were concerned about this situation gathered, and the "Design Museum Concept Committee" was established in 1993.At that time, I started as an activity of East Japan Block of JIDA, but in the following year I was upgraded to the center committee which is the whole activity of JIDA, and the name was changed to the "design museum committee".
The first thing I did was to gather things anyway.We invited not only JIDA members but also outside parties to donate actual products of superior design products deserving permanent collection (permanent exhibits) and to save them in stockyards .
Also, since 1999, we ask companies to do a business called "JIDA Design Museum Selection" that selects outstanding products from among JIDA members and general recommended products every year to donate the selected products Then, I continued to enrich the collection.In addition to collecting it, we also hold exhibitions of select products and various exhibitions, sometimes lending them to museums.


- In 1997, Design Museum 1 can be built in Shinshin New Town in Nagano, but why did you decide to open in Shinshin New Town?


At the beginning of the activities of Ina Design Museum Committee, it was the first time to secure space to store collected items, so I was struggling to find a stockyard that could be borrowed cheaply.In such a case, I got information from the JIDA members that JIDA members would like school buildings in elementary and junior high schools that were discontinued in Shinshin New Town in Nagano Prefecture to be suitable for stockyards.So in 1996 we decided to borrow the building of a former Legal Affairs Branch Office as a result of having told the town hall office about various places such as abandoned school and warehouse.The current stock yard has moved to an elementary school that has been discontinued, and I rent two rooms in the classroom.In this way, since we were looking for stockyards, we have established an intimate relationship with Shinshin-cho.


- It seems that the "Musée" containing the museum has refurbished the building which was a sake brew.


Ina Yes.There was a movement to refurbish the old brewery which is no longer used by the subsidy of Nagano prefecture and to reuse it as an annex of the Shinshin New Town Art Museum in the town.So, I asked him to make a design museum inside.So we decided to make the first floor an annex to Shinshu Shinmachi Art Museum and the second floor to JIDA design museum.
Just two years ago, I had the opportunity to hold a special exhibition with Shinshin Shincho Art Museum.It was so popular that I got to understand the activities of JIDA, and it also helped fans and supporters.As such a memorable museum, the 20th anniversary commemorative exhibition that is being held now is to be held at the two venues of Musee warehouse and Shinshu Shinmachi art museum.


JIDA Design Museum Selection Business


- What kind of selection criteria is selected for JIDA Design Museum Selection that I saw earlier?


Ina selection criteria are five items: advanced designing, innovation of concept, proposal capability of new technology, consideration to the environment, new styling proposal.Every time I make a selection book of abstracts, in the product introduction page in that selection, elements of the selection criteria are listed in a matrix so that you can see at a glance which point was evaluated.


- What is the difference from the Good Design Award?


The Ina Good Design Award is a matter of choosing from among those brought in by each company, in our case we are looking for something that the designer thinks is an excellent design.The biggest difference is that our purpose is to save the spot.


- In the case of industrial products, the design includes operations and interfaces (how to move), but how is such selection done?


Ina there is the most difficult place.We do not know not only the photograph but the actual thing as well as the photograph of the movement, so we do not know if we see the actual thing, so when we choose, we ask you to go to the shop and actually see the actual thing.The reason why the object of selection is "what is currently on sale" is because you can see and see the actual thing.However, we can not evaluate whether it is good performance by running it like a car, so we have put weight on the design of the design rather.However, since we are a designer who is an expert in industrial design, we can understand to some extent whether it is a design that only ran in shape and whether it is a form in considering functionality.


- Can you donate all products selected for selection?


There are things that Ina can not donate.Therefore, we make a catalog that records the photos of all the products selected during the year, the intention of the designer, the reason for selection, the presence or absence of donation, and leave it as a record.In other words, this archive is archived as it is.


Difficulty of exhibition of industrial design


- Are the museum in Shinshin New Town performing regular exhibitions in addition to permanent exhibitions?


Ina plan exhibition is held once or twice a year.Every year the exhibition being held is an exhibition of products selected at the JIDA Design Museum Selection, and another one will be held in the meantime.Since this year is the 20th anniversary of opening the Design Museum No.1 building, we design the change of things around the lives of the 1990s and the 20s after the 20th year, with the title "beautiful and rich living and design '90s vs' 10s, We are holding a commemorative exhibition to grasp from the perspective of.


- Previously, I have heard about Mr. Motomi Kawakami about how to display the industrial design.At that time, since industrial design is a living thing, we said that it is a difficult genre that not only places things as it is, but also requires ingenuity to link with times and designer's life etc.


It is as you said, Ina .When exhibiting one thing, if you create a space that can catch the atmosphere of that age, it was that kind of era, I think that it was accepted by ordinary people that it became such a style.I think that it should be such a museum in fact, but unfortunately I have not been there yet.Ideally, I would like to display one representative thing of that era and think that the era and space are like exhibitions together.


Management status of stockyards


- Every year, because products chosen for selection are gathered, it has become enormous in the past twenty years.How do you organize stock yards?


Ina Although it is in a terrible state, at a minimum, it is divided according to the category.Also, we are trying to keep secondary materials such as catalogs and specifications as much as possible, as well as actual products.For example, when donating an actual thing, I always try to preserve panels that summarize concepts and designer's ideas as secondary materials.Then, when you display the product next time, you can make use of the contents written on the panel.However, its arrangement does not quite easily.


- It is costly to organize.Is that the people of the Design Museum Committee being held?


Ina I see.Because the place is far, transportation costs are borne by the cost of the committee.However, since the committee's budget can not be obtained easily from the membership fee of JIDA, we have set up a group called "JIDA Design Museum Support Group" and we solicit funds and cover the operating expenses there.


- It will be a hard work, but the opportunity to touch a huge variety of things is very valuable.For example, can students studying industrial design collaborate with educational institutions to help them?


Although I tried it once, I abandoned it.Current college students are very busy with classes and part - time jobs.However, there are also enthusiastic students.Although I may serve as a guide for the exhibition, I recently told the college students who came all the way from Hokuriku.And not only do you explain the design, but you actually pick up the hands to feel the difference between the weight of the old product and the weight of the new product.Industrial design is a finished product with both functionality, ease of use, and beauty of shape combined.What you did not understand just by looking, you can understand it quite a bit by just moving it.I think that it is important to tell it.


Challenges are "successor" and "increasing number of products"


- Is not it important to train successors to continue the operation of museums for a long time?


I think Masa Ia is right, everything is all human.I think that there are people doing it with minimal remuneration, but I do not think so, I really like the design, I think that it is quite difficult as long as a person does not appear that makes this a hobby.To the extreme, conversely, I think that it may be necessary to prepare the environment so that it is easy for anyone to inherit and manage.For example, what kind of collection is there and where each is stored is converted to data.If you can do it for the minimum, when you think that you want to do an exhibition with a certain theme, something that comes up will come out if you enter a keyword.That way you can do something for a while.


- Is it already dataized?


It is a form of Ina Teruizu, but the minimum information is converted into data.


- That is amazing.In addition to the problems of the successor, are there any future tasks?


Ina Another problem is how to do things that will continue to increase.Because we donate 40 points each year by selection, things will increase steadily.I do not think anything like this, but I think that we have to change the way we leave permanents as few as possible from the selection.For example, since 2014 we have set up a gold selection award for outstanding products even among selections, so we ask you to donate only such things.


- Is there still room for the current stockyard?


Iina is not there anymore.There is a way to change the place.There is also a story that you can lend a sake store in the same Shinshin-machi cheaply, but if you move there and have a large space, you will be able to gather more and more.Since it costs money to manage it as much as it gathers it, there is a problem of whether the association can truly maintain it.


- You need more selection.


Ina thanks to you, the catalog of JIDA Design Museum Selection also became No. 18.It will be just one milestone since No. 19 will just start from now and the year after next is No. 20.I think that I have to think about the next thing again on that occasion.


- I think that there are many difficulties, but since continuing is the most important thing, I hope to continue in the future.Thank you for today.





Interview 2

Interview 02

September 28, 2017 (Thur)
Coverage area: public interest corporation Japan Industrial Designers Association
Mr. Shigeru Ogakura (Representative Design Office, Limited Company Representative Design, JIDA Design Museum Committee Research and Record Team Leader, Museum Management Committee)
Interviewer: Yasuko Seki, Aiko Wakui
Writing: Yuko Wakui



Start from gathering spots in crisis of disposal

- Last time, I was interviewed by Shiro Ina about the activities of the Design Museum Committee, but I would like to ask Mr. Odora, who is in charge of archiving, a story again.It was over 20 years ago that the discussion of leaving an archive of industrial design at JIDA was exchanged, but was there any opportunity for this?


Onawa the feelings of the time is, but I underlying the current activities, this time, because I had not yet participated in the museum activities, per person of JIDA museum activities launch, Wataru Nagasaka (Director, Executive Director I will introduce the episode that you heard from my colleague).When I did a large-scale exhibition in JIDA's 40th anniversary project in 1992, I had borrowed things to be exhibited from companies and individuals, but when I return to the exhibition, He seems to have been drawn.In the case of a company, products that are over a certain period of time are often discarded because they do not want to capitalize products.Also, I do not know what will happen to individuals as well.So, although I have to return it, I was struggling that it might end if I return it.Because there was such a thing, JIDA was at the forefront and we thought that we had to leave the work that our designers had come up with.So I started with activities to collect things first.


- I think that not only the finished product in design but also the processes and ideas behind it are important, but are there such things left?


Otora Currently there is a business called JIDA Design Museum Selection that selects outstanding design products out of the products on the market, and we have an exhibition at the AXIS Gallery that introduces the products selected each time.There, we also hold a design forum inviting designers who are highly evaluated in the selection.Since we can listen to valuable stories related to design development, we have started work last year to record and keep its contents.
In addition, the comment panel of the product used for that exhibition is preserved.Some companies create panels that explain the idea's sketch, the rendering, and the flow to the product, so the process of designing what I was talking about is still left if it is about panel level.
In addition, companies participating in the selection write various documents such as designer's name and information on the product, but as filing it, it becomes a reasonable archive.


- Apart from Selection, are you also recruiting donations from collectors and others?


Okinawa It was unconditionally received until a while ago, but now the stockyard is full now.Such a thing became a neck and organization was necessary.In addition to historical industrial design historical facts such as those reflecting era, subjects with high topicality and epochs, and artistic beauty, we are reviewing the collections under higher conditions.


- How long will the space in the stockyards be after another?


Odori Although I could afford it with this, I will definitely increase every year, so I guess it's already full for 4 to 5 years.Regarding current collection items and future donated items, we have to scrutinize them further and select them.Now it costs a hundred thousand yen of money to dispose of it.In parallel with this, we have to devise how to store it, but since we are doing work using Saturdays and Sundays, it is reality that we are not going far.


- Although there are places where products and technologies are disclosed as corporate historic houses, there are no companies that collect products, materials, etc. as an archive of industrial design.


There are companies that have a page that introduces products at the site of design on the website of Odori Internet, but I think that there are no facilities that actually exhibit the design process.If it is a company, it is not because it is sold only by design, so it can not be said that it can not be treated as special only there.However, when the museum is doing a exhibition focusing on design, I heard that many companies are cooperative.


Selection focusing on product design


- In recent years' Good Design Awards, not only product design but also genre such as structure and entertainment activities are wide, but are there no talk of purely product design awards done with JIDA?


I do not have a name of Owara Award but I made a frame called the Gold Selection Award in JIDA Museum Selection about 4 years ago.Although it is not deciding the winning number of gold, until now, the selection selection item is about 40 to 50 points, of which 4 to 5 points have won the Gold Selection Award.Perhaps this award may be considered a substantial JIDA award.


- It is a feeling closer to the Red dot design award of Germany than the Good Design Award.


OGAWAN I think so.Last year, the director of Design Center of Canon saw the selection of selection items and saw the exhibition of selection items, and I was doing it with a policy to promote a design approach purely as a product, so I chose focusing on such a design He said that he was relieved to see an exhibit that is clearly visible.


- In overseas, does facilities like JIDA Design Museum exist?


From the beginning of Odori , I was enthusiastic that the museum that the designer operates is only us, and even at the congratulatory address of ICSID (International Industrial Design Group Association) chairman who visited at the 1st Grand Open (July 1997) "The museum that the designer manages is the world's first" but you actually do not understand.
In the selection business, although we publish catalogs and distribute our information free of charge to museums, design institutions and design universities both in and outside of the world, we will grasp the situation of museums operated overseas, especially on a small scale It is not.So it may be that there is a similar facility that the designer operates and it may not be at all.


Operation status of the design museum


- How many exhibitions are there in the museum in Shinshin New Town every year?Also, how many exhibits?


Odori It is two or three times a year.The number of exhibits is about 50 points or less.In addition to the permanent exhibition, we are holding a selection exhibition every year as a planning exhibition.As for the permanent exhibition, it is not the same exhibition all the time, so we may organize it as a half planning exhibition when changing contents.For example, since it was an exhibition of the 1950s until now, it is next to be in the 60's, or to represent representative things from the 50's to the 2000's.Permanent exhibitions show only collections, but sometimes we borrow things from companies and individuals during the exhibition.


- Since industrial design is not one to appreciate like art, it is one of tools existing in the living environment, so is not it difficult to display it?


Otora It is a very difficult place to see how to show to things you all know.Since the selection business will celebrate the 20th anniversary in the coming year, I am trying to do a commemorative exhibition, but Kazuo Tanaka, the president of the company, says, "Just by simply arranging old items, I think that I used this a long time ago I will not be able to see the design at. "Therefore, we are trying to devise how to apply lighting that makes the shape that we evaluated properly and how to make a panel.


- Does the museum have permanent staff?


No one is stationed in Otoron .The facility where the hotel enters is 2 stories, the museum is on the 2nd floor, the 1st floor contains the galleries and cafes of Shinshu Shinmachi Art Museum operated by Nagano City, so please ask the store to open the second floor It is.So, it is a situation that you managed to manage by the service of the Shinshin-machi Art Museum and managed somehow.


- The museum is also a medium that informs society through exhibitions, etc. Does promotion activities such as enhancing interests and consciousness of design are done?


Odori I think that there are more activities that lead to enlightenment as a result through design education rather than direct dissemination enlightenment.In addition to holding various workshops, Nagano holds events for college students called JIDA Museum Festival every year.There, we are doing things such as supporting dialogue while including realistic things such as discussions about design and consultation of portfolios to bring to manufacturers.


- 20 years since the creation of the design museum.I understand well how the product gathering, exhibition, selection, design education, and evolution have been repeated.Thank you for today.





Location of JIDA design museum archive

Contact address

JIDA Design Museum

Japan Industrial Designers Association (JIDA) public interest corporation


what is going on?
Design archives of these people

There is also the possibility of changing subjects of survey.

The subjects (individuals) to be surveyed have been selected, including those who have already died, referring to the 2006 Asahi Shimbun publication "The Great Masters who have designed Nippon".

* Is a person who has died.




Let's talk about Shiro Kuramata

Symposium held

Shiro Kuramata (1934-1991) is a legendary designer who was active in the 1960s and 1980s.
His character and his work continue to fascinate people all over the world.
Thirty years before his death, he held a symposium to connect the design of Kuramata to the younger generation from the past to the present and the future as "Introduction to Shiro Kuramata".


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